Beginning your individual non-public label clothes firm isn’t as tough as it’s possible you’ll suppose. I guarantee you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, should not mad geniuses of style. You’ll be able to duplicate their rise to model stardom supplied that you’ve got the next:
1. A good emblem
2. Artistic ideas and graphics – Design Expertise
3. A novel, clean attire provider
4. A good display printer
5. A Line Sheet to point out potential consumers
6. Gross sales and promotional expertise.
Which do you suppose is most vital? Its clearly design expertise you say? Are you Joking? You have to be joking. Have you ever stepped out of the home not too long ago? Have you ever seen Von Dutch clothes? Crayon weilding Chimpanzes produce higher designs. Moreover, I think about the monkeys are extra sanitary, however I digress.
#6 is clearly a very powerful aspect. You’ll be able to create a complete line of style ahead, stunning clothes however when you can’t pitch it – nobody will ever see it (excluding your mother in fact). So, except you desire a closet stuffed with your implausible designs, ask your self the next two questions:
Can I promote?
In different phrases……can I hit the pavement with my line sheet and stroll into each boutique clothes retailer I can discover? Then will I harass the hell out of retail clothes retailer consumers in order that they’ll attempt to squeeze 5 minutes of time in for me at Magic 06′ (Clothes Conference) ?
Will I be capable of make knowledgeable presentation to a Nordstroms purchaser?
Can I promote?
Do I’ve and artistic viral or gureilla advertising concepts to get this label kickstarted?
If the reply to each of those questions is No – you higher get some assist. Particularly, discover somebody passionate for style who additionally occurs to be ridiculously outgoing, nice on the cellphone and aggressive as hell. Lastly, (and superficially) it might assist in case your gross sales rep is scorching.
I do know, how horrible…..so sorry, purchase I didn’t say something about this being an equal alternative weblog 🙂
That being mentioned, let me welcome you the shallow finish of the pool….. i.e. the style world.
Good luck along with your label!